From individual thumbnails to ongoing collaboration, IRIS designs around each video’s premise and channel context. Our Test Sets add creative alternatives for YouTube testing, helping us apply supported learning to future work.
Every thumbnail starts with the video’s premise, hook and story — not a fixed template.
For our Test Sets, we develop light variations or different concept directions so you or your team can test meaningful alternatives.
You or your team run the tests on YouTube. We interpret the results and apply only supported learning to future work.
Every thumbnail is designed to work where it matters most: crowded feeds, small screens and fast viewer decisions.
IRIS was founded by Sebas, a qualified graphic designer with more than four years of professional experience working as a freelance YouTube thumbnail designer for creators and brands.
That experience covered concept development, design, revisions, client communication and ongoing delivery. It reinforced the value of understanding each video’s needs while building useful knowledge of the channel over time.
IRIS builds on that experience. We develop video-specific thumbnails, offer testing alternatives when selected, and apply supported learning to future work.
Every project starts with understanding the channel and the video. We then develop the thumbnails included in the selected service. For Test Sets, we also create testing alternatives, interpret client-run results and apply supported learning to future work.
Before the first video, we learn the channel's content, audience, desired perception, references, restrictions and current thumbnail process.
IRIS does not guarantee specific CTR, views, subscribers or revenue results. We focus on strong concepts and visual execution, with testing alternatives and evidence-based learning when included in the selected service.
Choose the right approach for each video. No minimum orders or long-term commitments.
For creators who need one professionally designed thumbnail for a new upload or want to refresh an existing video's thumbnail.
For creators who want to test different versions of the same thumbnail concept and discover which visual details resonate most with their audience.
For creators who want to explore and test completely different thumbnail concepts for the same video, discovering which creative approaches resonate most with their audience.
Once we agree to work together, our Terms & Conditions are provided for written acceptance before production begins.
Tell us about your channel, upload frequency and the thumbnail work you’re looking for. We’ll review the fit and discuss the next steps.
Available for selected creators, brands and YouTube channels.
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